Author: colin

Digital marketing has revolutionized the way businesses connect with their customers, and with the rise of digital marketing comes the need for better tools to measure the success of campaigns. Over the years, the tools for measuring digital marketing analytics have evolved significantly, from simple website traffic counters to complex analytics platforms that can track…

When it comes to digital marketing analytics and reporting, it’s easy to get caught up in the numbers. From likes and shares to clicks and impressions, it’s tempting to focus on the metrics that make us feel good, known as vanity metrics. However, the truth is that these metrics can be misleading and don’t always…

Lead scoring is an important tool in any marketing and sales strategy. It helps businesses prioritize and follow up with the most qualified and engaged leads, increasing the chances of turning those leads into paying customers. Hubspot is a powerful platform that includes a lead scoring tool to help businesses effectively evaluate and prioritize their…