How to Connect Google Analytics to Hubspot
Google Analytics and HubSpot are two powerful tools that can help you better understand and track the performance of your website. By connecting the two, you can get a more comprehensive view of your website’s traffic and user behavior, as well as gain insights into the effectiveness of your marketing campaign.
Why synchronize Google Analytics with HubSpot?
Synchronizing Google Analytics and HubSpot means connecting the two platforms so that data from each can be shared and used together. This allows you to see a more complete picture of your website’s performance and marketing campaigns by integrating data from both platforms.
When you synchronize Google Analytics and HubSpot, data from Google Analytics such as website traffic, bounce rate, and conversion rate, can be used in conjunction with data from HubSpot such as lead generation, email campaigns and conversion funnels. This integration makes it easier to analyze and optimize your efforts.
With the synchronization, you can also track customer behavior across the entire customer journey, from initial engagement to conversion, which will give you a better understanding of what is working and what isn’t. Additionally, it allows for better lead tracking and scoring, enhanced reporting, easier optimization, and more efficient analysis.
How can I link HubSpot and Google Analytics?
Overall, connecting Google Analytics and HubSpot allows you to better understand your audience and their behavior, which will help you to improve the ROI of your marketing campaigns and website.
Step 1: Link Your Google Analytics Account to Hubspot
- In your HubSpot account, go to the Integrations tab in the left-hand menu.
- Click on the Google Analytics tile.
- Click the Connect to Google Analytics button.
- You’ll be taken to the Google login page. Enter your Google login credentials and click Sign In.
- On the next page, you’ll see a list of all the Google Analytics accounts that you have access to. Select the one that you want to link to your Hubspot account, then click Authorize.
Step 2: Choose the Data You Want to Sync
- After linking your Google Analytics account, you’ll be taken to the Google Analytics integration page in Hubspot.
- From the Accounts drop-down menu, select the Google Analytics account that you just linked.
- From the Property drop-down menu, select the website property that you want to sync with Hubspot.
- In the Views section, select the views that you want to sync with Hubspot. By default, all views are selected. You can choose to sync all views, or just specific ones.
- In the Data Range section, select the date range for the data that you want to sync with Hubspot.
- In the Sync Frequency section, select how often you want the data to be synced. The options are hourly, daily, or weekly.
- Click the Save button.
Step 3: View Your Synced Data in Hubspot
After you’ve set up the integration, you’ll start seeing your synced data in your Hubspot account. You can view the data in the following places:
- Reports tab: In the left-hand menu, go to the Reports tab. Here, you’ll find pre-built reports that show you key metrics from your Google Analytics data, such as sessions, bounce rate, and average session duration. You can also create custom reports by clicking on the Create a report button.
- Contacts tab: In the left-hand menu, go to the Contacts tab. Here, you’ll see a new Traffic Source property for each contact, which shows you the traffic source (e.g. organic search, direct, referral) that brought the contact to your website.
- Analytics tab: In the left-hand menu, go to the Analytics tab. Here, you’ll find a new Google Analytics module, which shows you key metrics from your Google Analytics data, such as sessions, users, and pageviews.
Once connected, your HubSpot data will be visible in Google Analytics and you can use the data for your report and analysis.
Note: If you don’t see the Google Analytics integration in the Integrations section, you may need to install it from the App Marketplace within HubSpot.
Advantages of connecting Google Analytics and HubSpot
There are several advantages to synchronizing Google Analytics and HubSpot:
Improved data accuracy:
By connecting both platforms, you’ll be able to see a more complete picture of your website’s performance and marketing campaigns. This will help you make more informed decisions about how to optimize your efforts.
Greater insight into customer behavior:
With data from both platforms integrated, you’ll be able to track customer behavior across the entire customer journey, from initial engagement to conversion. This will give you a better understanding of what is working and what isn’t, allowing you to make more effective decisions.
Better lead tracking and scoring:
By connecting HubSpot’s lead tracking and scoring capabilities with Google Analytics, you’ll be able to identify the most valuable leads and target them with more effective marketing campaigns.
Enhanced reporting:
With data from both platforms integrated, you’ll be able to create more detailed and accurate reports, which will help you understand the performance of your website and marketing campaigns.
Easier optimization:
By connecting both platforms, you’ll be able to make data-driven decisions about how to optimize your website and marketing campaigns for better results.
More efficient analysis:
With both platforms connected, you’ll be able to analyze data in real-time, which will help you quickly identify trends and make adjustments as needed.
Overall, syncing Google Analytics and HubSpot allows you to better understand your audience and their behavior, which will help you to improve the ROI of your marketing campaigns and website.
Conclusion
Connecting Google Analytics to HubSpot is a great way to track and analyze the performance of your website and marketing campaigns. By synchronizing these two platforms, you’ll be able to see a more complete picture of your website’s performance and marketing campaigns, which will help you make more informed decisions about how to optimize your efforts.