If you’re using LinkedIn for business, having a strong company page is crucial. It’s a key way to showcase your brand, connect with potential clients and partners, and drive traffic to your website. But with all the content and activity happening on LinkedIn, it can be tough to keep track of how your company page is performing. That’s where analytics comes in. By analyzing data about your page views, followers, and engagement, you can get a sense of what’s working and what’s not, and make informed decisions about how to improve your LinkedIn strategy.
But let’s not forget about personal pages! LinkedIn is also a powerful tool for building your personal brand and making connections in your industry. And just like with company pages, understanding your personal page analytics can help you maximize your presence on the platform.
In this post, we’ll dive into the importance of using advanced analytics to track and improve both your company and personal pages on LinkedIn. We’ll explore what kind of data you can track, how to use that data to inform your strategy, and how a custom dashboard can give you a deeper understanding of your page’s performance.
Basic analytics are a good start, but if you really want to get the most out of your LinkedIn presence, you need to go beyond the surface-level data. Here are a few reasons why:
With advanced analytics, you can see which posts are getting the most likes, comments, and shares, and use that information to inform your content strategy.
Who is engaging with your content? Where are they located? What industries do they work in? Advanced analytics can give you this data and more, so you can better understand your audience and tailor your content to their interests.
Want to see how your company or personal page stacks up against the competition? Advanced analytics can show you data about your competitors’ pages, so you can see how you’re doing in comparison.
Basic analytics only give you a few pre-set reports, but with advanced analytics, you can create your own reports and choose exactly which data points you want to see. This is especially helpful if you’re looking for specific insights or trying to track progress over time.
Now that we’ve covered the benefits of using advanced analytics, let’s look at how to put that data to work. Here are a few tips for using advanced analytics to improve your LinkedIn strategy:
Look at your post data to see which types of posts are getting the most engagement. Use this information to inform your content strategy and focus on creating more content that resonates with your audience.
Use advanced analytics to get a better understanding of your followers. What industries are they in? Where are they located? This information can help you tailor your content and outreach to better connect with your target audience.
Keep an eye on your competitors’ pages to see how you stack up. Are they getting more views or engagement than you? If so, what are they doing differently that you could try on your own page?
Use advanced analytics to track your page’s performance over time. This can help you see if your strategy is working and identify areas for improvement.
Basic analytics are a good start, but if you really want to get the most out of your LinkedIn presence, you need to go beyond the surface-level data. And while LinkedIn does offer basic analytics for the company and personal pages, they can be pretty limited. You can see some high-level data, like how many page views and followers you have, but that’s about it. Want to know which of your posts are getting the most engagement? Sorry, you’re out of luck.
That’s where a custom dashboard comes in. With a tool specifically designed for tracking LinkedIn data, you can get a much deeper understanding of your page’s performance. Here are just a few examples of the insights you can gain with a custom dashboard:
See which posts are getting the most likes, comments, and shares, and use that information to inform your content strategy.
This metric gives you an overall view of your page’s performance, including page views, followers, and engagement (likes, comments, and shares).
This metric shows you the total number of followers your page has.
This metric shows you the rate at which you’re gaining new followers over a specific period of time.
Company Home Page Views: This metric shows you the total number of views your company home page has received.
This metric shows you the total number of comments your page has received.
Reactions: This metric shows you the total number of reactions (e.g., likes, loves, hahas) your page has received.
This metric shows you the total number of likes your page has received.
This metric shows you the total number of times your page’s content has been shared by other users.
By tracking these metrics, you can get a sense of how your page is performing and what content is resonating with your audience. Use this data to inform your LinkedIn strategy and make data-driven decisions that drive results.
See answers to some of the most commonly asked questions about LinkedIn and how to use it effectively for business and personal branding. Whether you’re just getting started on the platform or looking to take your LinkedIn strategy to the next level, this page is a great resource for finding the answers you need.
Yes, many custom dashboards offer the ability to track analytics for both company and personal pages. This can be especially useful if you’re using LinkedIn for personal branding or to build your professional network.
It depends on the specific tool you’re using. Some custom dashboards have a more intuitive interface and are easier to use, while others may have a steeper learning curve. It’s always a good idea to look for a tool that offers good customer support and resources to help you get started.
It’s up to you and your specific goals, but many people find it helpful to check their analytics at least once a week to get a sense of how their page is performing. You can also set up custom reports or alerts to be notified when certain events or thresholds are reached.
Again, it depends on the specific tool you’re using. Some custom dashboards have free or low-cost options, while others may have more expensive plans. It’s always a good idea to shop around and find a tool that fits your budget and meets your needs.
In conclusion, using advanced analytics and a custom dashboard is essential for maximizing your LinkedIn presence. With a tool specifically designed for tracking LinkedIn data, you can get a much deeper understanding of your page’s performance and make informed decisions about how to improve your strategy. Whether you’re looking to optimize your company page or build your personal brand, advanced analytics and a custom dashboard can give you the insights you need to succeed on LinkedIn.
So don’t settle for basic analytics! If you’re ready to take your LinkedIn presence to the next level, give our LinkedIn page reporting tool a try. With our powerful tracking and reporting tools, you’ll be able to track the data that matters most and make data-driven decisions that drive results. Sign up for a free trial today and see for yourself the difference a custom dashboard can make.
Don’t just take our word for it – see for yourself how our dashboard can help you track and improve your LinkedIn strategy! Click on the image below to see a demo of our dashboard in action: