By Platform · Bing Ads / Microsoft Advertising

Best Free Microsoft Ads Dashboard Templates
for Bing Advertising in 2026

Bing Ads gets treated as the backup platform that nobody watches. Mistake. If you're B2B or reaching audiences over 35, Bing often outperforms Google on cost and converts better on certain keywords. But you'll never notice buried in Campaign Manager tabs. These Looker Studio templates pull Microsoft Ads data and compare it directly against Google Ads — same queries, side by side — so you actually see where Bing punches above its weight.

Looker StudioFree TemplatesPaid SearchCross-channel

What Makes a Good Microsoft Ads Dashboard?

The core metrics are identical to Google Ads: impressions, clicks, CTR, CPC, conversions, quality score, ROAS. But the templates that are actually worth using also pull in Google Ads for side-by-side comparison — because the story isn't what Microsoft Ads does in isolation, it's where Bing audiences convert cheaper or better. One thing to know upfront: Microsoft Ads has no native Looker Studio connector. Every template below needs a third-party tool to connect.

6 Templates · Sorted by Usefulness
CA
Microsoft Ads Dashboard
Catchr
Free*

Impressions, clicks, CTR, spend, average CPC and conversions, with campaign, keyword and audience segment views. Free template; the Catchr connector needs a subscription after the 14-day trial.

Looker StudioCampaignsKeywords
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RN
Microsoft Advertising Report
Reporting Ninja
Free*

Impressions, clicks, conversions, cost and ROAS with demographic, device and time-of-day breakdowns. Free template; live data needs a Reporting Ninja account (15-day trial).

Looker StudioROASDemographics
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DL
Microsoft Bing Ads Dashboard
Dashboard Design Lab
Free

Free Looker Studio dashboard covering impressions, CTR, top campaigns, CPM and device breakdown. Built for the Supermetrics Microsoft Ads connector.

Looker StudioDevice splitSupermetrics
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CO
Bing Ads Campaign Performance Report
Coefficient
Free

A Google Sheets report rather than Looker Studio — CPC, CPM, CTR and ad spend by campaign with daily trends. Useful if your team already works in Sheets.

Google SheetsCampaignsDaily trends
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DB
Bing Ads Looker Studio Template
Data Bloo
€199

Premium multi-page Microsoft Ads report — overview, campaigns, keywords and search queries, audience and location, plus time trends. One-off purchase.

Looker StudioSearch queriesAgency
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PM
Bing Ads Looker Studio Template
Powermetrics
£89

Clicks, impressions, CTR, CPC, conversions and quality score with device and geography splits. One-off purchase with vendor-assisted setup.

Looker StudioQuality scoreGeo
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Microsoft Ads vs Google Ads: Why Both Matter

Microsoft's search network reaches audiences Google doesn't — older demographics, B2B professionals, and US government workers who use Edge and Windows Search. CPCs are typically 20–35% lower than Google, and conversion rates are often comparable.

If your Google Ads campaigns are profitable, Microsoft Ads is usually worth testing. These templates make it easy to add Bing reporting alongside your existing Google Ads dashboards.

Want Fully Automated Bing Ads / Microsoft Advertising Reporting?

Templates are a great start — but if you need scheduled PDF delivery, white-labeling, and zero maintenance, consider a dedicated reporting tool:

Try Whatagraph → Try Databox →