Description
Facebook Ads can help your business get more visibility for your Facebook content and boost traffic to your core website content. They can be set up to target greater site traffic, more impressions, and even click-through-rate that you can track with our Facebook ads reporting tool.
The platform offers a quick, economical and effective way to reach users with your promotional messages. Thanks to the information Facebook gathers about its users, you can create campaigns oriented towards very precise target audience.
Facebook Ads have a lot of advantages to help you craft a well targeted and specific set of audience, various types of ad campaigns that can be used based on your goals, whether it’s increasing brand awareness, promote your page or posts or attract more website visits.
With the Facebook Ads dashboard from MarketingReports, you can get detailed reports in one place. The dashboard will decrease your reporting hours and will help you analyse and digest easily all the various data, including:
- Amount Spent
- Leads
- Link Clicks
- CPC
- Frequency
- Link CTR
- Reach
- Impressions
- CPM
- Frequency (Chart)
Amount Spent
The Amount Spend metric on Facebook ads represents the total amount of money spent on your campaigns during a specific time period.
Leads
The dashboard calculates and gives you a visualized overview in a form of a chart of the number of leads you’re receiving from the campaign over the time.
Link Clicks
Gives you the number of people that opened the link from your ad campaign.
CPC (link)
CPC stands for cost per click. This is the price you pay for each click on the link included in your Facebook ad.
Frequency
Facebook Frequency shows how many times one person has seen your ad on average.
Link CTR
CTR stands for click-through rate. This rate is the percentage of people who clicked on your ad after seeing it.
Reach
This metric represents the number of unique users who see your post or page, regardless of whether they’ve engaged with it.
Impressions
Tracks the number of times your ad was viewed in total. The MarketingReports dashboard gives you a clear overview of how this metric progresses i a certain period of time.
CPM
CPM or Cost per Mile is a metric that shows you the amount of many spend for every 1,000 impressions on your ad.
Frequency (chart)
The MarketingMetricks dashboard includes a chart of the Frequency on your Facebook ad, helping you gain a better insights of this metric.