By Platform · LinkedIn Ads

Best Free LinkedIn Ads Dashboard Templates
for B2B Reporting in 2026

LinkedIn's Campaign Manager is built for creating ads, not analyzing them. Want to compare performance across three campaigns? Click, click, click, screenshot, paste. Want cost per lead across your whole account? Export, calculate, paste again. These Looker Studio templates pull your LinkedIn data automatically — CPL, audience breakdowns, spend trends — and let you actually see patterns. One view, no exports.

Looker StudioFree TemplatesB2BLead Gen

What Makes a Good LinkedIn Ads Dashboard?

A good LinkedIn Ads dashboard covers CPL, CTR, CPM, engagement rate, conversion rate by campaign type (Sponsored Content, InMail, Dynamic Ads), audience demographics (job title, industry, company size), and budget pacing. One thing worth knowing upfront: LinkedIn has no native Looker Studio connector. Every template below requires a third-party connector — most offer 14-day free trials, but plan for that cost if you're evaluating long-term.

4 Templates · Sorted by Usefulness
Dashboard preview
SM
LinkedIn Ads Performance Overview
Supermetrics
Free*

Campaign performance, impressions by demographic, conversion tracking and ROI. The most complete LinkedIn Ads template for Looker Studio. Connector needed after the trial.

Looker StudioDemographicsConversions
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WS
LinkedIn Ads Dashboard Template
Windsor.ai
Free

Three pages — spend overview, campaign comparison, and audience analysis by location, company size, industry and job title. Copy it directly; Windsor's connector has a free-forever tier.

Looker StudioJob titlesFree connector
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Dashboard preview
CA
LinkedIn Ads KPIs Template
Catchr
Free*

LinkedIn Ads KPI overview with audience demographic breakdown and a cross-channel view combining LinkedIn and Google Ads. Free template; connector needs a plan after the trial.

Looker StudioCross-channelDemographics
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PM
PPC KPIs Report
Porter Metrics
Free

Porter's generic PPC template — CTR, CPA, conversion rate and spend across LinkedIn, Google, Meta, TikTok and X from one report. Suits multi-channel accounts more than LinkedIn-only ones. Free download.

Looker StudioMulti-platformKPIs
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Do I Need a Paid Connector for LinkedIn Ads?

Yes — LinkedIn Ads does not have a native Looker Studio connector. All templates below require a third-party connector like Supermetrics, Porter Metrics, Catchr, or Coupler.io. Most charge $15–50/month per destination after a free trial.

The good news: Porter Metrics offers a free forever plan (up to 3 accounts with 30 days of history). For agencies managing multiple LinkedIn accounts, paid plans are worth the cost to avoid manual CSV exports.

Want Fully Automated LinkedIn Ads Reporting?

Templates are a great start — but if you need scheduled PDF delivery, white-labeling, and zero maintenance, consider a dedicated reporting tool:

Try Whatagraph → Try Databox →