By Platform · Shopify

Best Free Shopify Dashboard Templates
for Ecommerce Reporting in 2026

Shopify shows you orders and revenue. But where are those orders coming from? Google Ads? Facebook? Organic search? Shopify alone won't tell you. You're jumping between Google Analytics, Shopify, and your ad accounts to stitch the story together. These Looker Studio templates connect Shopify, GA4, Google Ads, and Facebook Ads so you trace the full path from first impression to purchase. Revenue per channel. ROAS that actually means something.

Looker StudioFree TemplatesEcommerceGA4 + Shopify

What Makes a Good Shopify Dashboard Template?

Good Shopify templates go well past total revenue. They track conversion rate by traffic source, AOV trends, cart abandonment, top-performing products, inventory health, and return rates. The most useful ones blend Shopify with GA4 for traffic funnel analysis and paid media for true ROAS calculation — because ROAS without knowing which channels drove the traffic is just a number that flatters whatever you're already running. One thing to know: Shopify has no native Looker Studio connector. Every template below requires a third-party tool.

4 Templates · Sorted by Usefulness
Dashboard preview
SM
Shopify Overview Report
Supermetrics
Free*

Orders, revenue, average order value and product performance. Free template; the Supermetrics connector is a paid subscription after the trial.

Looker StudioRevenueAOV
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Dashboard preview
SM
Ecommerce Reporting Dashboard
Supermetrics
Free*

Broader ecommerce view that blends store data with ad spend, so you can see acquisition cost against revenue rather than store metrics alone.

Looker StudioCross-channelROAS
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Dashboard preview
WS
Shopify Dashboard Template
Windsor.ai
Free

Sales, orders and customer metrics with a free-forever connector tier — the most accessible option here if you do not already pay for a connector.

Looker StudioFree connectorOrders
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Dashboard preview
PM
Free Shopify Report Template
Porter Metrics
Free

Genuinely Shopify-specific, unlike most Porter templates. Sales, orders and product breakdowns, white-label ready, free to download.

Looker StudioWhite-labelProducts
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Shopify Native Analytics vs Looker Studio Templates

Shopify's built-in analytics are limited: no custom date blending, no cross-channel view, and you can't blend traffic data with sales data. Looker Studio templates fix all of this — but require a connector like Coupler.io, Porter, Supermetrics, or Windsor.ai.

Most connectors charge $15–50/month after their free trial. For stores doing significant revenue, the time savings and cross-channel visibility are worth it within the first week.

Want Fully Automated Shopify Reporting?

Templates are a great start — but if you need scheduled PDF delivery, white-labeling, and zero maintenance, consider a dedicated reporting tool:

Try Whatagraph → Try Databox →