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Unlocking the Power of Your Marketing Data with HubSpot email tracking

January 12th, 2023 Hubspot elena
Unlocking the Power of Your Marketing Data with HubSpot email tracking

Email tracking software is a powerful tool that allows businesses to track and analyze the performance of their email campaigns. These tools typically provide a variety of features including email open tracking, link tracking, A/B testing, automation, and advanced analytics. Email open tracking allows businesses to see who has opened their emails and when, which can help them determine which subject lines are most effective, and which segments of their audience are most engaged.


In this blog post, we will dive into the world of email tracking and how HubSpot’s software can help unlock the power of your marketing data. We will cover topics such as:

  • setting up email tracking
  • analyzing open and click-through rates and
  • utilizing the data to improve your email campaigns

HubSpot email tracking

Powerful tool that can help you unlock the full potential of your marketing data. By using HubSpot and other email tracking tools, you can unlock the power of your marketing data and make data-driven decisions that will help you reach your target audience and achieve your marketing goals. So if you want to take your email marketing to the next level, consider investing in a robust email tracking tool like HubSpot.

Step-by-step guide: How to use HubSpot email tracking

Email tracking is a powerful tool for marketers to understand how their campaigns are performing and make data-driven decisions for future strategies. One of the most popular email tracking software on the market is HubSpot. 

Here’s a step-by-step guide on how to use HubSpot email tracking to unlock the full potential of your marketing data.

Step 1: Set up HubSpot email tracking

To set up email tracking in HubSpot, go to your settings and select “Emails.” From there, toggle on “Track opens and clicks.” This will allow you to see when your contacts open and click on your emails.

Step 2: Create your campaign

Once tracking is set up, you can create your campaign in the “Email” section of HubSpot. Be sure to include a clear subject line, compelling content, and a call-to-action.

Step 3: Monitor your campaign

As your campaign is sent out, you can track its performance in the “Reports” section of HubSpot. Here, you can see metrics such as open rates, click-through rates, and the number of conversions.

Step 4: Analyze your data

Using this data, you can analyze how well your campaign is performing and make adjustments for future campaigns. For example, if your open rate is low, you may need to rework your subject line. If your click-through rate is high, you may want to consider creating more campaigns with similar content.

Advantages of using email tracking Hubspot

There are several advantages to using email tracking in HubSpot:

Improved campaign performance

By tracking the open and click-through rates of your emails, you can gain a better understanding of which elements of your campaigns are resonating with your audience and which are not. This allows you to make more informed decisions about how to optimize your campaigns for better performance.

Increased engagement

Email tracking allows you to identify which recipients are most engaged with your content, which can help you to target your efforts more effectively and increase engagement with your brand.

Better lead management

By tracking your emails, you can also track which recipients are most likely to become customers. This allows you to identify and prioritize your leads, so you can focus your efforts on the most valuable ones.

A/B testing

You can use tracking data to A/B test different elements of your email such as subject lines, CTAs and design elements.

Save Time

With the hubspot email tracking, you can now track emails sent from your own email client which means you don’t have to leave your inbox to track the success of your campaign.

Customization and Automation

Hubspot email tracking also allows for more automation, such as setting up triggered actions based on how recipient interact with the email, like sending a follow-up message to someone who has not opened the email after a certain period of time.


In conclusion, email tracking is a useful feature that allows you to understand how your email campaigns are performing and identify which recipients are most engaged with your content. By keeping these things in mind and using email tracking wisely, you can gain valuable insights into your email campaigns and improve their performance over time.

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