Marketing Dashboards for
Teams Who Actually Use Them.
Free Looker Studio templates, honest reporting tool reviews, and product updates — so your dashboards are actually built, not just bookmarked.
Supermetrics Now Lives Inside Claude and ChatGPT — But Is It Actually Useful?
Supermetrics launched native MCP integrations for Claude and ChatGPT. What actually changed, who it helps, and the honest limitations nobody's covering.
Databox Launches MCP Server and Genie AI Analyst: What It Actually Changes
Genie answers plain-English questions of your data, and the MCP server lets you query Databox from Claude or ChatGPT. What each one does, and what it means for agency workflows.
Whatagraph Launches AI-Powered Report Summaries
Whatagraph's new AI Summaries feature generates plain-language performance narratives inside your reports — in 18 languages, based directly on your connected data.
Databox Launches OKRs and Forecast Modeling
Databox added two planning features: OKRs for cascading objectives to teams, and Forecast Modeling for pressure-testing targets before you commit to them.
Supermetrics Moves to a Usage-Based Pricing Model
Supermetrics overhauled its pricing with a flexpoint system — pay per connector usage rather than flat tiers. Here's what changed and what it actually costs agencies.
Whatagraph vs Databox: Which Reporting Tool Is Right for Your Agency?
Both tools automate client reporting — but they're built for genuinely different workflows. We compare pricing, integrations, white-labeling, and where each one falls short.