The default Hubspot dashboard reporting tools available to customers include the following:
Overview: This tool provides an overview of your website traffic, leads, and conversions. In addition, it also shows insights into the performance of your marketing and sales efforts.
Contacts: This tool allows you to view and manage your contacts. This includes their activity, demographics, and engagement with your website and emails.
Sources: This tool provides insights into the channels and campaigns that are driving traffic and leads to your website. Further, It can also help you see how well your website’s landing pages and forms are working.
Email: This tool allows you to view and manage your email campaigns, including their performance, open rates, and click-through rates.
Marketing Activities: This tool provides a calendar view of your upcoming marketing activities. Activities such as blog posts, social media posts, and email campaigns.
Sales: This tool allows you to view and manage your sales pipeline, including your leads, deals, and revenue.
These default reporting tools are included in all Hubspot accounts and provide valuable insights into your marketing and sales efforts. Furthermore, customers can access various additional reporting tools and features through Hubspot’s marketplace and integrations with third-party tools.
Another popular report is Hubspot attribution reports. It allows users to track and analyze the effectiveness of their marketing efforts. Attribution reports show the various channels and campaigns that contribute to a customer’s journey, from initial contact to purchase. Moreover, It helps users understand the relative importance of each channel in driving conversions. This information can be used to identify areas for improvement and optimize marketing strategies.
The email reports in HubSpot provide detailed information about the performance of your email marketing campaigns. Some of the key features of these reports include:
Delivery rate: This shows the percentage of successfully delivered emails to the recipient’s inbox.
Open rate: This shows the percentage of recipients who opened your email.
Click-through rate: This shows the percentage of recipients who clicked on a link in your email.
Conversion rate: This shows the percentage of recipients who completed the desired action, such as making a purchase or filling out a form, after receiving your email.
Unsubscribe rate: This shows the percentage of recipients who unsubscribed from your email list after receiving your email.
Not only do HubSpot’s email reports provide you key insights into metrics such as open and click-through rates, but also offer valuable data about which devices and email clients are used by your readers, their geographic location, and the best time of day to send out emails. All this can help you further optimize your marketing strategy for maximum effect.
With the integration of Hubspot and Google Data Studio, users can enjoy a free data visualization tool that enables them to create interactive marketing reporting dashboards. This integration evidently allows users to combine data from multiple sources. They can create customized reports providing a comprehensive view of their marketing performance. To integrate HubSpot with Data Studio, you will need to connect your HubSpot account to Data Studio using the Hubspot connector. You can then select the data you want to include in your reports and create visualizations to display that data.
HubSpot offers a range of integrations with other tools and platforms that can be used in conjunction with its reporting capabilities. Some of the most popular integrations include:
Google Analytics: This integration allows you to access your web traffic data and use it to create custom reports in HubSpot.
Salesforce: This integration allows you to sync your sales data between HubSpot and Salesforce, so you can track and analyze your sales performance in one place.
Google Data Studio: This integration allows you to connect your HubSpot data with Google Data Studio and create interactive dashboards and reports that display your marketing and sales performance.
Databox: This integration allows you to connect your HubSpot data with Databox and create custom dashboards and reports that track your key metrics in real time.
Slack: This integration allows you to receive notifications from HubSpot in Slack, so you can stay up-to-date on the performance of your marketing and sales efforts.
These are just a few examples of integrations available for HubSpot. Many other integrations are available to help you expand the platform’s functionality and get the most out of your data.