Marketing Dashboards
What is a marketing dashboard?
A marketing analytics dashboard or simply a marketing dashboard is a visual representation of the most relevant information you need. You can utilise this information to monitor the key marketing metrics in order to achieve your marketing objectives.
When doing marketing, you always have to come up with hypotheses, test each of your hypotheses, and measure the results. Afterward measuring KPIs helps you understand how effective your initiatives were in terms of driving results. It can help you achieve company goals quicker.
You can set up your digital marketing dashboards to only visualise metrics that matter to your business. The marketing KPI dashboard will give you an easy-to-digest visual display of compiled data via graphs or charts.
It is up to you to choose how often to run reports with a marketing dashboard. As has been noted, with a dashboard, you have complete control over all your marketing initiatives.
Top reasons marketers use digital marketing dashboard
Marketers use marketing analytics dashboards to track metrics like:
- Website Traffic
- Session duration
- Bounce rate
- Leads
- Registration rate
- Subscription/conversion rate
- Reach, likes, follows, and other social media metrics
- Email open rate
- Email click-through rate
- And even more
There are several reasons why marketers use marketing analytics dashboards. Below are a few of the reasons why you, as a marketer, could use a digital marketing dashboard too:
Forecast sales and revenue
A marketing KPI dashboard gives a clear insight into your customer’s buying habits. The insights you get allow you to better predict and plan your business milestones. This relates to both sales and marketing data. Once you have an understanding of your consumer data, you can straightaway adjust your sales and marketing initiatives accordingly.
Get real-time customer information
You can better track and monitor customer behaviors and purchasing patterns with marketing analytics. The more informed you are about your customers, comparatively the better you can plan your customer satisfaction, retention, and loyalty projects.
Cut time (and costs accordingly)
A real-time analytical marketing dashboard allows you to have a centralized platform for all your marketing insights. This means you will no longer have to spend hours compiling data from different platforms into spreadsheets. Instead, you will simply access all the necessary data in a single place in no time.
Improve team collaboration and boost motivation
Dealing with multiple sources of data can be overwhelming. However, having your data organised can empower your team. It can help them gather valuable information in record time and collaborate better across departments. When you have the right numbers, it’s always easier to negotiate action items with team players and make decisions.
On another note, dashboards show your team their performance measured against their goals. The movement of specific metrics can indicate the results of your team’s work. It will help them feel motivated and driven to achieve more.
Types of marketing analytics dashboards
Marketing dashboards are essential for a healthy analytics process. Without them, things can get messy and sometimes uncontrollable, resulting in lost revenue.
Let’s now find out more about the most common marketing analytics dashboards.
KPI or Marketing Performance Dashboards
A KPI or a marketing performance dashboard shows a high-level view of the key performance indicators and the general conversion funnel. It can display the funnel or show website visitors, leads, conversions, users, revenue, sources of conversions, and so much more.
A marketing performance dashboard is a decision-making booster, especially for more senior executives and the C-level.
Digital Marketing or Website Performance Dashboard
A digital marketing dashboard is used to monitor the performance of your business’s online marketing activities. This dashboard lets you track your digital marketing campaigns and online marketing efforts in real-time and make informed decisions on budgeting and next steps.
Moreover, a website performance dashboard will help you see the number of people visiting your website on a daily, weekly, or monthly basis. It will also show conversation rates for whatever event or goal you have set up – free trial, registration, or filling out a form.
In order that Tracking and monitoring these and related metrics help marketers focus on the most critical aspects of their marketing funnel and increase their impact.
SEO Analytics Dashboard
An SEO analytics dashboard is your one-stop shop for all your search engine optimization performance metrics. SEO is a core activity of any marketing team, and an SEO dashboard will help you understand how your efforts pay off and which metrics need further improvement.
An SEO analytics dashboard can help track metrics like keyword ranking, referring domains, domain ratings, backlinks, referring pages, page load speed, top landing pages, number of indexed pages, and even more.
Social Media Dashboard
Social media marketing is another key element in your marketing puzzle. A social media dashboard can come in handy for measuring the success of your various social media campaigns on Facebook, Twitter, Instagram, LinkedIn, Snapchat, TikTok, and more.
Some of the metrics you might want to monitor with a social media dashboard are page reach, post reach, impressions, page engagement, clicks, reactions, shares, comments, and more.
Ad Platform Dashboard
It’s not a secret that marketers run ads to drive traffic to their websites or landing pages and boost conversions. An ad platform dashboard helps track your ad campaigns’ performance across different ad channels, be it Google Ads, Facebook & Instagram ads, LinkedIn ads, or Twitter ads.
A few things you might want to monitor with an ad platform dashboard are the amount spent, leads, link clicks, CPC (cost per click), impressions, and furthermore.
Email Marketing Dashboard
Email marketing, if done right, can effectively engage your user base or email subscribers and convert them into loyal customers. It requires data-driven decision-making to find what exactly resonates with your target audience.
Some of the email marketing metrics you can track with an email dashboard are – the number of emails sent, the number of emails delivered (deliverability rate), open rate, click rate, click-through rate, conversion rate, and more.
Identifying Which Metrics to Track in Your Analytics Reporting
You will have to decide on your key metrics for each of your marketing channels to track and improve over time. For website performance, some of those metrics will be website traffic, session duration, and bounce rate. In contrast, for SEO analytics, some key metrics will be keyword ranking, page and domain authority, and top-performing landing pages.
It’s essential to identify a set of metrics for each of your marketing channels and start tracking those with a marketing dashboard. However, it’s always good to enjoy the flexibility of a marketing dashboard that allows customizing the metrics your track and leaving out the noise to focus on the most important KPIs. Marketingdashboards.io allows you to have that.
Cross-Channel Reporting
Before we understand cross-channel reporting, let’s first see what marketers mean by cross-channel marketing. Cross-channel marketing is marketing across various online channels through closely connected strategies.
As an example, you can think of a marketing funnel where you run Instagram ads to drive traffic to your online gym membership platform. On that platform, visitors scan through a beautifully designed and well-thought-through landing page. Some might take your free trial, while others may simply subscribe to your email newsletter.
Throughout the free trial, you should make sure to provide enough value to your free trial users, so they decide to purchase a monthly online gym membership. And through your email newsletter, you can try to provide your email list with helpful content – articles, tutorials, and videos to nurture them and eventually nudge them to purchase a subscription or start a free trial.
In this example, you can see several marketing channels used in the marketing funnel – ads, landing pages, email, and in-app communication. To be able to measure the success of each of these channels, you will need a cross-channel marketing dashboard.
Think of cross-channel reporting as a tool that connects the dots and helps you understand the reason for drops or successful conversions. With this information at hand, you will be able to provide better experiences to your target audience, convert more leads, and create an engaged and loyal customer base.
Marketing Report Templates
View our marketing KPI report templates. You can purchase on-demand subscriptions for each of them and also host them on a virtual dashboard portal for easier access.