Google Ads Reporting Dashboards

What is a Google Ads Reporting Dashboard?

A Google Ads Reporting Dashboard is a comprehensive tool that offers a consolidated and detailed overview of Google Ads campaigns, providing users with key insights into campaign performance. This dashboard empowers advertisers to analyze the effectiveness of their campaigns, identify trends, and make informed decisions to optimize performance.

Why Use Google Ads Reporting Dashboard?

Key characteristics of a Google Ads Reporting dashboard include:

Informed Decision-Making

The Google Ads Reporting Dashboard helps you make smart decisions about improving your campaigns and allocating resources effectively .

Performance Tracking

Identify successful elements, understand user behavior, and pinpoint areas for improvement to refine your advertising strategies.

Time Efficiency

Save valuable time with automated reporting and quick access to key metrics. Streamline your workflow by focusing on what matters most.


Customize views to highlight key performance indicators and gain insights specific to your unique objectives.

What types of Google Ads Reporting Dashboards are there?

Google Ads Reporting Dashboards come in various types, each designed to cater to specific needs and preferences of advertisers.

Here are some common types:

Performance Dashboard:

  • Focuses on essential performance metrics such as impressions, clicks, click-through rates (CTR), cost, average CPC and conversions.
  • Provides a comprehensive overview of how well campaigns are performing in terms of visibility and engagement.

Conversion Metrics Dashboard:

  • Centers on metrics related to conversions, offering insights into actions taken by users interacting with ads.
  • Tracks conversion rates, conversion values, cost per conversion and other crucial data.
  • Assess the effectiveness of campaigns in driving desired outcomes.

Keywords and Search Terms Dashboard:

  • Concentrates on the effectiveness of keywords and search terms in attracting relevant traffic.
  • Offers insights into the performance of specific keywords
  • Helps to refine targeting strategies and optimize ad content for better results.

Google Ads Performance Overview Dashboard

The Google Ads Performance Overview Dashboard provides a detailed and insightful analysis for advertisers to assess and understand the effectiveness of their campaigns. Here's an elaboration on its key components:

  1. Key Metrics:
  • Impressions: Tracks the number of times an ad is displayed, offering insights into the visibility and reach of the campaign.
  • Clicks: Measures the total number of user interactions by clicking on the ad, indicating the level of engagement.
  • Click-Through Rate (CTR): Calculates the percentage of users who clicked on the ad after seeing it, providing an efficiency metric for ad engagement.
  • Cost: Presents the total expenditure incurred on the ad campaign, giving advertisers a clear understanding of the financial investment.
  • Average Cost Per Click (CPC): Averages the cost incurred for each user click, aiding in evaluating the cost-effectiveness of individual clicks.
  • Conversions: Tracks the number of desired actions taken by users after clicking on the ad, such as making a purchase or filling out a form.

2. Overall Snapshot:

  • Offers a panoramic view of the campaign's effectiveness and efficiency.
  • Provides a comprehensive snapshot of how well the campaigns are faring in terms of visibility and engagement.

3. Strategic Insights:

  • Provides a deeper understanding of the campaigns.
  • Empowers to assess the efficacy of ad strategies and make informed choices for optimization.

4. Visibility and Engagement:

  • Aids in understanding the reach and impact of the campaigns.
  • Answers questions about how widely ads are being seen and the resulting user interactions.

Google Ads Conversion Metrics Dashboard

The Google Ads Conversion Metrics Overview Dashboard provides vital insights into user actions prompted by ads, focusing on metrics such as conversion rates, values, and costs to gauge campaign effectiveness. Here's an elaboration on its key features:

1. Conversion-Centric Focus: 

  • Emphasis on metrics directly related to conversions.
  • Provides a detailed understanding of the outcomes generated by their campaigns.

2. Insights into User Actions: 

  • Unveils insights into the post-click behavior of the audience. 
  • Includes actions such as making a purchase, submitting a form, or engaging in any desired interaction.
  • Offers a comprehensive picture of campaign effectiveness.
3. Conversion Rate Monitoring: 
  • Quantifies the percentage of users who accomplish a desired action successfully 
  • Offers a straightforward measure of how effectively the campaign encourages users to take the intended actions.
4. Conversion Value Analysis: 
  • Goes beyond quantity to assess the quality of conversions.
  • Provides a monetary perspective, to understand the overall value generated by different conversion actions.
5. Cost per Conversion Evaluation: 
  • Evaluates the efficiency of campaigns. 
  • Helps to understand the financial investment required for each successful conversion.
  • Aids in budget optimization.
6. Outcome-Driven Assessment: 
  • Empowers to evaluate campaigns based on their outcomes. 
  • Measures the actual influence of advertising in getting wanted outcomes.

Google Ads Keywords and Search Terms Dashboard

The Google Ads Keywords and Search Terms Dashboard provides a detailed analysis of the effectiveness of keywords and search terms in attracting relevant traffic to your campaigns. Here's an elaboration on its key components:

1. Strategic Keyword Focus:
  • Centers on metrics such as Top Keywords by Conversion, Top Keywords by Clicks, Keywords by Avg. CPC, and Keywords by Impression to offer a nuanced analysis.
2. Conversion-Centric Insights:
  • Reveals which keywords are instrumental in driving actual conversions. 
  • Helps to understand which keywords contribute most significantly to desired outcomes.

3. Click Prioritization:

  • Identifies the top-performing keywords in terms of user interactions. 
  • Shows which keywords are generating the most engagement and interest from the target audience.
4. Cost Per Click Assessment:
  • Guides budget decisions and ensures cost-effective keyword strategies.

5. Impression Analysis:

  • Evaluates the visibility and reach of specific keywords. 
  • Assists in improving targeting strategies to make ads more impactful and resonant.

Need Some Dashboards?

We specialize in crafting and maintaining automated reporting and data visualization dashboards. Our reports across channels and platforms strategically merge data, revealing trends at each customer touchpoint. Our fully-managed dashboards provide near real-time insights, allowing marketing teams, business owners, and consultants access 24/7.