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By Platform · Bing Ads / Microsoft Advertising

Best Free Microsoft Ads Dashboard Templates
for Bing Advertising in 2026

Microsoft Advertising gets treated as an afterthought in most reporting stacks — which is a mistake if you're running B2B or reaching audiences over 35. Bing's demographic skews older and higher-income, and CPCs are consistently lower than Google for the same keywords. These Looker Studio templates connect your Microsoft Ads data automatically and, critically, compare it against Google Ads in one view so you can actually see where Bing punches above its weight.

Looker StudioFree TemplatesPaid SearchCross-channel

What Makes a Good Microsoft Ads Dashboard?

The core metrics are identical to Google Ads: impressions, clicks, CTR, CPC, conversions, quality score, ROAS. But the templates that are actually worth using also pull in Google Ads for side-by-side comparison — because the story isn't what Microsoft Ads does in isolation, it's where Bing audiences convert cheaper or better. One thing to know upfront: Microsoft Ads has no native Looker Studio connector. Every template below needs a third-party tool to connect.

5 Templates · Sorted by Usefulness
Dashboard preview
SM
Microsoft Ads Performance Report
Supermetrics
Free*

Campaign-level overview for Microsoft/Bing Ads — impressions, clicks, CTR, CPC, conversions, and cost per conversion. Filterable by campaign, ad group, and device. Requires Supermetrics connector.

Looker StudioCampaign overviewConversions
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Dashboard preview
CA
Microsoft Ads Budget Tracker Template
Catchr (Official Looker Studio Partner)
Free*

One-page budget management dashboard for Microsoft Ads in Looker Studio. Track daily spend vs budget, pacing, and CPC trends. Catchr is an official Looker Studio Partner with 80+ connectors.

Looker StudioBudget trackingPacing
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Dashboard preview
PM
Microsoft Ads Dashboard + Cross-Channel
Porter Metrics
Free

Microsoft Ads performance dashboard that can be blended with Google Ads and Facebook Ads for a unified paid search view. White-label ready. Free forever plan supports up to 3 accounts.

Looker StudioCross-channelWhite-label
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Dashboard preview
LS
Bing Ads + Google Ads Cross-Channel Report
Coupler.io
Free

Combines Microsoft Advertising and Google Ads data into one unified paid search dashboard. Compare CPC, CTR, and conversion performance across both platforms side by side. Auto-refreshes via Coupler.io.

Looker StudioCross-channelPaid search
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Dashboard preview
DS
Microsoft Ads Performance Dashboard
Dataslayer
Free

Tracks Microsoft Ads impressions, clicks, quality score, conversions, and spend. Includes keyword performance breakdown and device analysis. Requires Dataslayer connector (15-day free trial).

Looker StudioKeywordsQuality score
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Microsoft Ads vs Google Ads: Why Both Matter

Microsoft's search network reaches audiences Google doesn't — older demographics, B2B professionals, and US government workers who use Edge and Windows Search. CPCs are typically 20–35% lower than Google, and conversion rates are often comparable.

If your Google Ads campaigns are profitable, Microsoft Ads is usually worth testing. These templates make it easy to add Bing reporting alongside your existing Google Ads dashboards.

Want Fully Automated Bing Ads / Microsoft Advertising Reporting?

Templates are a great start — but if you need scheduled PDF delivery, white-labeling, and zero maintenance, consider a dedicated reporting tool:

Try Whatagraph → Try Databox →