Best Free Email Marketing Dashboard Templates
for Mailchimp, Klaviyo & More in 2026

Checking campaign stats one by one inside your ESP is one of those tasks that feels productive and mostly isn't. These Looker Studio templates connect to Mailchimp, Klaviyo, HubSpot, and ActiveCampaign — open rates, click rates, revenue per email, list health — updated automatically, without logging into four tabs.

What Makes a Good Email Marketing Dashboard?

A good email dashboard tracks the metrics that reveal list health, not just campaign vanity: open rate, click rate, CTOR, unsubscribe rate, bounce rate, deliverability trends, list growth, and revenue per email. The templates worth using go one step further — they blend email data with ecommerce (Shopify, WooCommerce) so you can see which sends actually drove orders, not just opens.

5 Templates · Sorted by Usefulness

SM

Mailchimp Email Marketing Report

Supermetrics

Free*

Tracks open rate, click rate, unsubscribes, list growth, and campaign performance over time from Mailchimp. Compare campaigns, segment by list, and identify trends in deliverability.

Looker StudioMailchimpOpen rateDeliverability

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LS

Mailchimp Email + Shopify Revenue Dashboard

Coupler.io

Free

Connects Mailchimp campaign data with Shopify to show which email sends drive orders and revenue. Track click-to-purchase rate, revenue per email, and list segment performance.

Looker StudioMailchimp + ShopifyRevenue attribution

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PM

Klaviyo Email & SMS Performance Report

Porter Metrics

Free

Klaviyo-specific dashboard tracking email and SMS open rate, CTR, revenue per recipient, list growth, and flow vs campaign performance. White-label ready for ecommerce agencies.

Looker StudioKlaviyoSMSEcommerce email

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CA

Email Marketing KPI Dashboard

Catchr

Free*

Universal email dashboard works with Mailchimp, Klaviyo, and HubSpot. Tracks opens, clicks, conversions, unsubscribe rate, and list health. 80+ connectors — Catchr is an official Looker Studio Partner.

Looker StudioMulti-ESPKPI overview

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LS

ActiveCampaign CRM + Email Report

Coupler.io

Free

Tracks ActiveCampaign email sends, automations, and CRM pipeline data in one Looker Studio dashboard. Ideal for B2B and SaaS teams using ActiveCampaign for both email marketing and sales CRM.

Looker StudioActiveCampaignCRM + Email

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Does My ESP Have a Native Looker Studio Connector?

No — Mailchimp, Klaviyo, HubSpot, and ActiveCampaign do not have native Looker Studio connectors. All templates below require a third-party connector like Supermetrics, Porter, Catchr, or Coupler.io.

Klaviyo and Mailchimp connectors from Porter Metrics start at $15/month. For agencies managing multiple email accounts, Supermetrics' multi-account plans are more cost-effective.

Want Fully Automated Email Marketing Reporting?

Templates are a great start — but if you need scheduled PDF delivery, white-labeling, and zero maintenance, consider a dedicated reporting tool: