Best Free Shopify Dashboard Templates
for Ecommerce Reporting in 2026

Shopify's built-in analytics tells you what happened in your store. It doesn't tell you why, or where those customers came from before they arrived. These Looker Studio templates blend Shopify data with GA4, Google Ads, and Facebook Ads — so you can trace the full customer journey from first ad impression to purchase, not just what happened at checkout.

What Makes a Good Shopify Dashboard Template?

Good Shopify templates go well past total revenue. They track conversion rate by traffic source, AOV trends, cart abandonment, top-performing products, inventory health, and return rates. The most useful ones blend Shopify with GA4 for traffic funnel analysis and paid media for true ROAS calculation — because ROAS without knowing which channels drove the traffic is just a number that flatters whatever you're already running. One thing to know: Shopify has no native Looker Studio connector. Every template below requires a third-party tool.

7 Templates · Sorted by Usefulness

LS

Shopify Sales Performance Dashboard

Coupler.io

Free

Tracks total sales, orders, discounts, average order value, and order processing time. Filters by country, traffic source, and financial status. Includes order breakdown table. Auto-refreshes via Coupler.io connector.

Looker StudioSalesOrdersAOV

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SM

Shopify Overview Report

Supermetrics

Free*

Organized view of Shopify sales, inventory quantity, returns, product details, and customer behavior. Integrates with web analytics and paid media for a full ecommerce view. Requires Supermetrics connector.

Looker StudioInventoryCustomer behavior

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PM

Shopify Store Performance Dashboard

Porter Metrics

Free

Tracks conversion rates, average order value, and customer acquisition cost by product category and marketing channel. Answers: which channel drives the highest conversion rate? Which products are underperforming?

Looker StudioConversion rateMarketing channelsProducts

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LS

Shopify + GA4 Traffic & Funnel Dashboard

Coupler.io

Free

Combines Shopify sales data with GA4 traffic data to show the full funnel: sessions → views → add-to-cart → checkout → purchases. Identifies where drop-offs occur month-over-month.

Looker StudioGA4 + ShopifyFunnelTraffic sources

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LS

Shopify Inventory Management Dashboard

Coupler.io

Free

Tracks stock levels, turnover rates, sales correlations, and low-stock alerts by product and location. Includes multi-location inventory support. Helps prevent costly stockouts and overstock.

Looker StudioInventoryStock alertsMulti-location

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WA

Shopify Dashboard (Windsor.ai)

Windsor.ai

Free

Clean macro-level view of store performance — total revenue, top customers, and best-selling products. Easy setup via Windsor.ai connector (30-day free trial). Good starting template for Shopify store owners.

Looker StudioRevenueTop products

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SM

Ecommerce Reporting Dashboard (Multi-channel)

Supermetrics

Free*

Combines Shopify + web analytics + paid media channels (Google Ads, Meta Ads) to show how campaigns drive ecommerce conversions. Full-funnel view from ad click to purchase. Requires Supermetrics.

Looker StudioMulti-channelROASFull-funnel

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Shopify Native Analytics vs Looker Studio Templates

Shopify's built-in analytics are limited: no custom date blending, no cross-channel view, and you can't blend traffic data with sales data. Looker Studio templates fix all of this — but require a connector like Coupler.io, Porter, Supermetrics, or Windsor.ai.

Most connectors charge $15–50/month after their free trial. For stores doing significant revenue, the time savings and cross-channel visibility are worth it within the first week.

Want Fully Automated Shopify Reporting?

Templates are a great start — but if you need scheduled PDF delivery, white-labeling, and zero maintenance, consider a dedicated reporting tool: