Klips vs PowerMetrics — Which One?
Klips is the original product — a dashboard builder that's been around long enough to have a serious user base and a familiar, spreadsheet-adjacent feel. It's flexible and customizable, which is a nice way of saying it has a learning curve. If you've been using it for years, it works well. If you're starting fresh, there's a better option now.
PowerMetrics is that better option. The core idea is that instead of building dashboards first and figuring out your metrics later, you define your metrics once in a central catalog and reuse them everywhere. That sounds like a minor workflow change — it's actually a meaningful one once your team has more than a handful of KPIs to track. The AI natural language query layer on top means business users can ask questions directly without waiting for a data person to build a new chart.
Klipfolio recommends PowerMetrics as the starting point for new users. I'd agree with that, especially given there's a free plan to evaluate it without any commitment.
PowerMetrics Key Features
- Centralized metric catalog — define metrics once, reuse everywhere
- PowerMetrics AI — ask questions of your data in plain language, get instant answers
- 100+ data connectors — spreadsheets, SQL, REST APIs, data warehouses
- Data warehouse integration — BigQuery, Snowflake, Redshift, dbt Semantic Layer
- PMQL (PowerMetrics Query Language) — advanced analytics for data science workflows
- Free plan available — unlimited metrics, 2 editors, 2 dashboards
- Embeddable metrics — live metrics in external apps or workflows
Pricing
| Plan | Price | What's Included |
|---|---|---|
| Free | $0 | Unlimited metrics, 2 editors, 2 dashboards |
| Go | $125/mo | More users, dashboards, data services |
| Pro | $300/mo | Priority support, increased limits |
| Business | From $800/mo | Enterprise features, annual billing |
Klipfolio vs Alternatives
| Feature | Klipfolio | Databox | Looker Studio |
|---|---|---|---|
| Free plan | ✓ (PowerMetrics) | ✗ | ✓ |
| AI natural language queries | ✓ | ✓ (Growth+) | ✗ |
| Metric catalog | ✓ | ✗ | ✗ |
| White-labeling | ✓ (Klips) | ✗ | ✗ |
| Best for | Data teams, SMBs | In-house teams | Google stack |